How Apps Are Changing the Taxi Industry
It’s been estimated that here In the UK the taxi industry is worth just over £9 billion and there’s no one company that has a major share of this. This right here is the main reason that many technology-geared companies are very keen on moving in hopefully profit from this opportunity. It’s a fact that Google has recently invested $333 million in Uber and $77 million in Hailo.
This industry has been getting lots of attention through the various media channels and this is one of the reasons why Hailo has come into existence. It’s currently one of London’s very popular taxi apps. It was formed by a group of savvy investors and taxi drivers.
Nowadays it becoming easier for a customer to locate and and call a hire and reward car than ever before when using one of these apps. Another competitor is Kabbee which uses London minicabs which are half the price of the black cabs used by Hailo. London’s busy commuters need quick access to cab services and these two companies have stepped up.
Although many folks still remain very comfortable with picking up the phone and just calling a cab instead of using an app, old habits are slowly being transformed. The real aim of these new apps is to target the more impulsive audience.
These new apps actually act as a third party when it comes to taxi bookings. When these apps function and schedule efficiently, high quality customer satisfaction is achieved, something that all good cab services strive for. To achieve this, the gap is bridged between taxi driver and customer. These apps are used a middle person and it is their responsibility to manage the taxi drivers, their schedules, follow up with the customer, and address concerns and complaints if need be.
As we have mentioned, the role of these apps is to support the taxi industry in addition to providing a long-lasting and satisfying experience for the customer. They will address issues that company is falling out on, and will ultimately result in a personalised approach that satisfies customers.
Should the customer be wondering if the taxi will be on time, they can call the help line that is provided by the app. The drivers have direct access to the customer should the need any help with directions.
Customers now have the option to monitor how far the taxi is from their actual location via an interactive map. Before, taxi drivers didn’t have access to personal info of a customer, but things have changed. Now these apps have all the detailed information of a customer such as email address, their resident address, their name and contact info. Now, if a customer runs out and doesn’t pay, they can be reported to the police and tracked down. Payments are now streamlined and automated, making the whole process swift and easy for both taxi drivers and customers.
The taxi app is currently a disruptive technology for the taxi industry, albeit one that the consumer without a doubt seems to be benefiting from.